Why CoStar’s VHT Shutdown Proves You Need a Personal Photographer

When CoStar—the corporate giant behind Homes.com—announced the shutdown of VHT Studios, it was a wake-up call for the real estate industry. VHT, once a leading real estate photography network, will:

• August 5, 2025: Stop accepting new orders

• August 15, 2025: Complete final shoots

• August 31, 2025: Shut down client and photographer systems

• December 31, 2025: Remove all hosted Matterport tours

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If your listing photos or 3D tours live on VHT’s platform, you have a limited window to download and back them up before they disappear. But this isn’t just about VHT—it’s about why relying on large “media mills” is risky for your business.

The Problem with Photo Mills

Companies like VHT prioritize volume over quality. Their photographers are often rushed, the editing is cookie-cutter, and your brand’s unique style gets lost in the shuffle.

To make matters worse, Matterport (VHT’s parent company) has never reported an annual GAAP profit through FY2024, proving how unstable these venture-backed platforms can be. When profits don’t materialize, they cut services—leaving agents and brokers scrambling.

Why Personal Photographers Deliver More

Working with a dedicated, local photographer ensures you get:

• Better, true-to-life images that reflect the property’s real character.

• Fast turnaround with your schedule in mind.

• Consistent style and branding across all your listings.

• Ownership of your media—your photos are yours, not locked behind corporate systems.

• Personalized service with direct communication, not a faceless support line.

Why This Matters

Photos are the single most important marketing asset for your listings—buyers spend 60% of their online viewing time on listing photos. A bad first impression or a missing tour due to a corporate shutdown can cost you time, money, and reputation.

By partnering with Troy Martin Photography, you’ll never face these uncertainties. We provide premium, true-to-life real estate photography tailored to your needs and brand.

Ready to Take Control of Your Listing Media?

Don’t risk your marketing assets with companies that can vanish overnight. Own your visuals and your brand.

Book your next listing shoot online or call 541‑362‑6375 today.